With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

When Kaiser Permanente opens its massive, one-million-sf Oakland Medical Center Replacement Project early next year, staff, patients, and families may notice something peculiar about the place. Open ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

Some days, a picture is worth far more than a thousand words. When effective communication is needed, imagery can play an important role. However, in many instances, pictures are not enough. For ...